Maxwell DISC Personality Indicator

DISC is one of the most popular personality assessments globally, often used in corporate training, coaching, and hiring processes.

The DISC assessment was developed in the early 20th century by American psychologist William Moulton Marston. Marston, who is also known for creating the character of Wonder Woman, introduced the DISC model in his 1928 book *Emotions of Normal People*. He proposed that human behavior could be categorized into four primary emotional responses: Dominance (D), Influence (I), Steadiness (S), and Conscientiousness (C). These responses correspond to an individual’s behavior in various situations, particularly in terms of how they interact with their environment and others.

In the 1970s, industrial psychologist Walter Vernon Clarke developed the DISC assessment tool, building on Marston’s theoretical framework. Clarke’s version of DISC aimed to apply the model in organizational and business settings, helping to improve communication, teamwork, and leadership. Since then, DISC assessments have become widely used in personal development, team building, and organizational management, providing individuals with insight into their behavioral styles and helping organizations optimize performance and collaboration.

Today, DISC is one of the most popular personality assessments globally, often used in corporate training, coaching, and hiring processes.
disc personality test
Maxwell DISC Personality Indicator

 

The Maxwell DISC Personality Indicator provides you with a detailed understanding of your behavior style, strengths, communication style, and key motivators. The information in the report will help you to communicate more effectively, set realistic goals, identify your strengths, and identify ways to improve your focus, relationships, and productivity. You will gain valuable insights that will benefit you in every area of your life – business, personal, spiritual, and relationship building.

Sales Profile

 

Each participant will learn their unique selling style, their strengths and how to maximize them, their challenges and how to overcome them, the keys to recognizing their prospect’s buying style and the five-point strategy to improving sales with each of the four primary buying styles. 

Sales Leader Profile

 

This report is recommended for anyone who is responsible for leading, managing or motivating sales reps. In addition to all the information contained in the Maxwell DISC Sales Profile Report, Sales Mangers will be provided with the Maxwell DISC Sales Leader Profile which provides insight to motivate and maximize each sales professional based on their unique selling style. They will learn the techniques and approaches, such as goal setting, motivation and communication, to connect to the unique style of each member of their team so they can lead them to higher results.

Entrepreneur Profile

 

This report is for existing and aspiring entrepreneurs, providing them with insight into their best environment, communication style, strengths, work style, and their selling strengths and challenges. It is powerful information for every entrepreneur! 

Benchmark and Interview Reports

 

These reports are utilized to create a benchmark for a staff role and for candidates to take. This report consists of 4 reports mapping a candidates DISC style, Work Value, Team Style and Behavioral Attitude Index. For the interviewer this report provides customized interview questions based on how close the candidate is to the established benchmark for the role.

 

Group Profile Reports

 

This report can be utilized only when the members of the group first take any of our Maxwell DISC Reports. The Maxwell DISC Group report aggregates the data from those reports and it can contain data for a group of up to 70. It provides Key characteristics of the team, specific ways the leader can optimize their performance, the collective power of the team, and how to lead them in a way that is unique to them and highly effective for the organization, a snapshot of how your team style transforms under pressure. In addition, it will provide the leader with their team’s combined strengths in the seven primary ways to influence people and outcomes, and a comprehensive view of how your team potentially will perform in each area. This will enable leaders to identify the gaps on missing or low strengths of your entire team.

Further History of DISC Assessments

Hippocrates, often considered the “Father of Medicine,” introduced an early understanding of human behavior through his theory of the four humors—blood, phlegm, yellow bile, and black bile. He believed that a person’s temperament and behavior were influenced by the balance or imbalance of these humors within the body.

Hippocrates’ humoral theory laid the groundwork for later behavioral assessments. He categorized people into four primary temperaments based on the dominant humor: sanguine (optimistic, social), phlegmatic (calm, passive), choleric (irritable, energetic), and melancholic (pessimistic, introspective). 

While Hippocrates’ approach was rooted in physiology, it influenced subsequent ideas about personality and behavior in ancient medicine and beyond, providing an early framework for understanding the links between physical states and psychological tendencies. 

This concept evolved over time and inspired various personality and behavioral assessments, such as the Myers-Briggs Type Indicator and the Eysenck Personality Inventory, which are grounded in modern psychology.